por un trabajo pesado

C— has a PBR in one hand and a plastic cup with a shot of whiskey in the other. “It’s a recession special—seven bucks,” he says, and gestures wildly, nearly knocking the man behind him. “Oh, sorry, man,” C— says loudly. “Did you go to UT, too?” We’re at a University of Texas alumni happy hour in Manhattan—forty-five students are spending their spring break in New York, visiting offices and meeting internship recruiters. The man behind C— looks unsettled. “No, I just live around the block,” he says, and turns away.

C— doesn’t notice. We are discussing driving in the city, and the PBR is punctuating his thoughts. “People here don’t have cars! That’s, like, not normal,” exclaims C— He’s talking loudly, and the man from around the block can’t help but overhear. He gives C— a disapproving glance. “I think owning a car isn’t normal,” he says. “The suburbs—that’s abnormal to me.”

“Well, I’m trying to imagine if I could handle it here, without a car,” says C—. He’s planning to apply for a marketing internship in the city next year. “I imagine myself driving in a car, with the windows down, driving to the Best Buy—you can’t do that here.” C— says he wants to get into advertising—“I’m a slogan man!”—and he explains his latest idea, for Bud Lite: Por un trabajo pesado, se necesita una cerveza lijera—“For a heavy job, you need a light beer.” He writes it down, scratches out a line. “You’ll have to check the grammar for me,” he says.

Three of C—’s classmates wander over to the bar. They’re heading out, in search of a bar near their Times Square hotel. “This place is for Texans,” says one. “We’re in New York!” The bar is filled with Texas kitsch. A Lone Star flag hangs from the ceiling. Cowboy hats and cattle horns dangle on the walls. The band is playing a Willie Nelson cover. Cowboy’s ain’t easy to love/and they’re harder to hold...

C— tells me he’s always wanted to live in the Northeast. He’s lived all over—the military—and now he’s 28 and finishing up a degree at UT. “You know what turned me around? I read the Hobbit. First book I ever read in my life. From the first page to the last page—I didn’t skip nothing at all. It kept me intrigued. Bilbo! Fucking J.R.R. Tolkien shit.”

Why the Northeast, I ask. He looks at me incredulously. “I sweat a lot,” says the slogan man. “Seriously. I’m a hot individual.”